Clare is supporting a bold new campaign set to tackle head on the barriers that stop millions of women being more active.
Led by Sport England, the This Girl Can campaign is the first of its kind to feature women of all shapes, sizes and sporting abilities that sweat and jiggle as they exercise. It seeks to tell the real story of women who exercise and play sport by using images that are the complete opposite of the idealised and stylised images of women we are now used to seeing.
The campaign doesn’t hold back in trying to encourage women to beat their barriers. "Sweating like a pig, feeling like a fox" and "I kick balls, deal with it" are among the hard hitting lines used in the campaign to prompt a change in attitudes and help boost women’s confidence.
It comes as research, carried out by Sport England, reveals that by every measure, fewer women than men play sport regularly - two million fewer 14-40 year olds in total. Despite this, 75 per cent say they want to be more active. In some other European countries, this disparity doesn’t exist.
Further research into what's stopping women turning their ambitions into reality found that a fear of judgement - on appearance, ability or how they chose to spend time on themselves - puts women of all ages off exercising.
The findings were the driving force behind the campaign’s creation, which aims to empower women and encourage more to get active.
As part of the campaign, Sport England is working with sports bodies, local authorities and companies across England to make sure they’re providing sporting opportunities that meet the needs of women inspired by the campaign.
For more about This Girl Can, visit thisgirlcan.co.uk where you can find out about the women in the campaign, get tips on how to get active and join the national debate.Add a Comment